For nearly two decades, I’ve run the same forensic routine on hundreds of markets— mapping competitor behavior, spotting herd patterns, and tracing the tiny sparks that ignite big momentum. The lesson is simple and powerful: with disciplined focus and the right narrative, any company can bend a market to pay attention, no matter its size, stage, or the market’s age. When you understand the levers of influence, you don’t wait for permission; you create the story everyone else rushes to repeat.

Used by 100+ Purposeful Founders & Market Leaders

What makes this process different? We skip the ivory-tower research and the echo-chamber brainstorms. Instead of treating every hunch as a revelation, we drag each idea into the arena of hard data—tracking real-world behaviors across the entire competitive field. Frameworks don’t stay on paper; they’re run through measurable patterns that reveal where your business is truly unique and where it’s just noise. The result is a strategy forged in evidence, not wishful thinking, so you can move forward with confidence that your story will stand out and stick.

Bilt Breakthrough combines human expertise with AI horsepower to turn raw ideas into market-shaping strategies. In one integrated experience, you and your team pressure-test concepts live, mine data for hidden opportunities, and leave with a crystal-clear narrative that earns attention—and revenue—fast.

Live Workshop

Two or three intensive days with Chad Hancock and your key stakeholders, stress-testing every assumption in real time.

AI Insight Engine

The AI platform scans 100 competitors, customer signals, and trend data to surface actionable insights in minutes, not months.

Market Influence Mapping

By decoding market behaviors and "herding" patterns, we pinpoint the exact angle that lets you leapfrog into a position of influence.

GTM Framework

Walk away with a ready-to-deploy messaging framework & clear, consistent communications that turn features into buying decisions.

Knowledge Base Builder

Automatically compile all workshop insights into a centralized, searchable repository.

AI Assistant Activation

Activate your battle-tested knowledge base with a custom AI agent trained on hundreds of pages of your market insights.

The Workshop

Platform-Powered, Insight-Driven

Bilt Breakthrough Workshops blend an intensive, in-person experience with the power of our AI platform. Across two- or three-day sessions, your team and key stakeholders collaborate to pressure-test every assumption, uncover the feature that leapfrogs you into market influence, and leave with a data-driven roadmap to your next milestone.

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Real-time market validation in the room, the platform analyzes 100+ competitors and live customer signals, revealing which ideas resonate and which fall flat. You’ll see immediate evidence of what sets you apart—no guessing, no waiting.

Rapid alignment & revenue focused exercises turn fresh insights into clear priorities, uniting leadership around the actions that shorten the path to revenue. Walk out with a shared vision, a refined feature set, and a plan built to move fast.

5 hours to produce a comprehensive GTM approach

See How It Works

Three Paths, One Powerful Platform

Two Half-Day Intensives

Essentials Workshop. A focused, face-to-face sprint with Chad Hancock. In two half-day sessions your core team pressure-tests market trends, product features, and customer emotions—then plugs the insights straight into the platform’s knowledge base.

Founder-led: Direct guidance from Chad in the room

Fast clarity: Major trends, feature gaps, and emotional triggers surfaced in hours

Immediate momentum: Walk away ready to keep building inside the apps

Private & Comprehensive

Three-Day Deep-Dive. Spend three full days (meals included) drilling into every angle of your business. Together we pinpoint the feature that leapfrogs you forward, craft the messaging framework, and co-design a plan to hit your next revenue or funding milestone.

End-to-end strategy: From critical feature to go-to-market plan

Stakeholder proof: Clear demos and metrics to win customers or investors

Activation roadmap: Leverage your team or our network to deploy insights fast

3-Day Offsite Event

Market Influence Summit. Join up to 25 ambitious companies for a stage-style experience blended with collaborative workshops. Swap ideas, study live case studies, and build your platform side-by-side—leaving with the same deliverables as the deep-dive and a powerful peer network.

Peer learning: Real-time feedback from brands on similar journeys

Expert sessions: Keynotes, live demos, and guided breakouts

Shared momentum: Platform license, meals, and a clear path to influence—all in three energizing days

Hello 👋 I'm Chad, the creator of the Bilt Breakthrough platform

Let me know if you have any questions about the workshops.

Contact me

Collaborative Market Mastery

Critical Steps to Market Influence—Together

In a single room, your key stakeholders and our platform unite to turn raw data into a shared vision. You’ll see every insight in real time, debate the implications as a team, and leave with a strategy no competitor can replicate.

Step 1

Capture Truthful Data Live

Together, we pull in unbiased evidence—competitive moves, customer behaviors, market gaps—right before your eyes. No hidden agendas, only facts that align everyone on what really matters.

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Step 2

Forge an Uncopyable Direction

As a team, you translate those insights into a strategic pathway so distinct and defensible that rivals can’t follow, no matter their budget or resources.

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Step 3

Visualize the Vision Collectively

United around data, you craft visuals, stories, and proofs that every audience—investors, customers, teammates—can immediately grasp and champion.

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Connect

About Chad

Chad Hancock is a dynamic growth catalyst with nearly two decades of experience driving early and emerging companies to national prominence. He focuses on opening new markets through highly targeted programs, leveraging small, super-capable teams to achieve significant organizational impact.
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Chad’s systematic approach to business growth, known as the Outsider Advantage™, has consistently helped numerous companies achieve national influence. With a background in organizational leadership, operations management, product design, brand development, market strategy, and Design Thinking, Chad has honed a methodology that eliminates traditional business-building hurdles.

2 Days

to refine a framework that will drive your business to market influence

Throughout His Career

Chad has held pivotal roles, including CEO, Chief Growth Officer, Chief Design Officer, and CMO in a variety of markets. He has been invited to help nearly 100 emerging businesses scale into new markets, gaining influential positions in their relative markets of focus.
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Currently leading businesses in several markets, including food manufacturing and SaaS technology, Chad is also an active board member and advisor for several brands in both the CPG and B2B markets. His dedication to growth, innovation, and social impact makes him a distinguished leader in the business community, continually driving success for the companies he partners with.

News

March 15, 2025

What businesses get wrong about digital transformation

Results That Speak for Themselves

For 15 years, Chad has helped more than 100 companies uncover the insights that spark true market influence. Now, with AI woven into the Bilt Breakthrough platform, the same depth of discovery that once took months happens in hours—turning powerful ideas into measurable impact faster than ever.

Customer Stories

“The moment you admit you won’t outspend your competition is the moment you know you have to be unique. Chad’s process built this advantage inside of my business and it can do it for yours.”

Tyler Lorenzen

PURIS

“Using the Chad's process is probably one of the most impactful ways you can stand out in the crowd. By categorizing the market across different themes, new insights emerge. Don't miss this opportunity to turn the mirror on your current industry, find trends, and look for white space. Not only is it an enjoyable process, your employees, customers, and shareholders will also thank you for it!”

Erin Carnish

Venture Architect

Pick the Workshop That Matches Your Pace

Every growth journey is different. Whether you need a quick strategic jolt, a full-scale deep dive, or the energy of a peer-powered event, we have a workshop format built for you. Each option includes an in-room experience guided by Chad Hancock and a Bilt Breakthrough platform license, so you leave with data-driven insights and the AI tools to act on them immediately. Choose the plan that fits your goals—and start turning market influence into measurable results.

Essentials
Workshop

$6,000

Start-ups & lean teams that need rapid clarity

Buy Workshop

What’s included?

Two half-day, in-person sessions with Chad
Full Bilt Breakthrough platform license
Live pressure-testing of market trends, features, and customer emotions
Walk away with a data-backed roadmap you can activate immediately

After your workshop, keep the momentum going for $50 per user/month. Continue leveraging AI-driven workflows to generate content, refine strategy, and scale your brand influence with fresh data at every step.

Three-Day
Deep-Dive

$12,000

Companies ready for end-to-end strategy & execution support

Buy Workshop

What’s included?

Three full days on-site (meals included)
Done-for-you knowledge base populated by our team
Detailed messaging framework & GTM plan
Post-workshop implementation guidance so insights turn into action fast

Built on The Outsider Advantage™ Method

Our Bilt Breakthrough Workshops are grounded in the Outsider Advantage—a rigorously documented process Chad Hancock has honed for nearly 20 years. Originally developed to launch and scale ventures in emerging markets, this method combines deep competitor analysis, behavioral data, and strategic positioning to uncover the single insight that drives influence. By applying Outsider Advantage in a live, collaborative workshop, you tap into decades of proven expertise, ensuring your business not only enters the market but shapes it on your own terms.

Become The Story Others Tell.

Live Workshop

AI Insight Engine

Market Influence Mapping

GTM Framework

Knowledge Base Builder

AI Assistant Activation

About Chad

Results That Speak for Themselves

Built on The Outsider Advantage™ Method

Become The Story
Others Tell.