Why PURIS Needed a Breakthrough
Family‑owned PURIS faced protein giants with billion‑dollar budgets. To win, the brand had to prove absolute uniqueness, align with consumer emotions around sustainability, and connect to the global push for cleaner food systems—all at once.
Focusing the Lens on Finished Products
PURIS’s secret weapon wasn’t just superior pea protein—it was a home‑grown lab capable of turning that protein into fully functional, commercial‑grade foods. By visualizing an entire portfolio of market‑ready beverages, snacks, and meat analogues, we leapfrogged competitors who only sold ingredients. Customers no longer had to imagine possibilities; they could see, taste, and launch them in weeks. The result? A knee‑jerk wave of inquiries from brands and even competitors eager to secure PURIS innovations before the window closed.

What We Did
We applied the Outsider Advantage process to uncover, validate, and amplify PURIS’s edge in record time.
We began by rebranding World Food Processing as PURIS, creating a distinct identity anchored in organic, non‑GMO excellence that larger players couldn’t duplicate. Next, we scaled their in‑house R&D into a revenue‑generating food lab, launching proprietary pea‑protein formulations that opened new channels. Simultaneously, we introduced PURIS‑branded consumer products, giving shoppers direct access to sustainable protein options. Throughout, we fortified North American grower alliances to ensure supply‑chain resilience and traceability, cementing PURIS’s position as both an ingredient innovator and a consumer‑facing brand.