Customer Story

Talenti

Talenti set out to disrupt a freezer aisle ruled by gimmicky flavors by showing—literally—what premium gelato should look like: real, all‑natural ingredients on full, transparent display.

Location

Minneapolis

Industry

Consumer Packaged Goods

Website

talentigelato.com

Adv.

Clear Pints, Pure Ingredients

Lost in a Loud Freezer Aisle

By early 2011, Talenti’s gelato sat quietly on national shelves, overlooked in a category dominated by loud pints and cartoonish mix‑ins. Shoppers who craved clean labels and simple recipes had trouble spotting their kindred brand amid Ben & Jerry’s tie‑dye tubs and bargain “natural” claims. Talenti needed to sharpen its story and magnify its point of difference, or risk blending into a freezer case of copycat claims and synthetic flavors.

Seeing Is Believing—The Power of a Clear Pint

We quickly realized Talenti’s clear pint was more than packaging—it was a billboard for truth. The see‑through jar let consumers admire pistachios, chocolate chunks, and peanut‑butter ribbons before buying; no other national brand offered that level of ingredient honesty. Because each container was expensive to produce, competitors would hesitate to mimic the format, protecting Talenti’s advantage while visually reinforcing the brand’s promise of purity.

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Turning Transparency into a Brand Hero

Our team simplified the Talenti mark to celebrate the joyful “spoon” moment and built a brand language around the rallying cry “Better ingredients make Happy Spoons.” Every touchpoint—ads, retailer presentations, in‑store displays—made the clear pint the hero. We expanded product lines into gelato bars, proving that novelty items could also champion clean labels, and delivered a retailer‑focused roadmap that envisioned entire freezer doors glowing with transparent jars. The sales force now led conversations with ingredient visibility and taste integrity, not flashy flavor gimmicks.

From Quiet Contender to Clear-Label Category Leader

Centering the brand on transparency reshaped the premium dessert aisle. Talenti’s clear pints set the standard for all‑natural frozen treats and drove nearly 300 percent growth in just a few years. Competitors scrambled to retrofit opaque cartons with “pure” messaging, while Talenti’s authenticity resonated with a swelling base of health‑conscious indulgers. The momentum culminated in Unilever acquiring Talenti—a testament to how one clear jar, backed by a focused narrative, could turn quiet shelf presence into category leadership.

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The Market Narrative

In the bustling aisles of grocery stores, there's a noisy battle for freezer space.

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Big ice cream brands stand like towering giants, filling shelves with colorful pints and promises. But beneath the bright labels, there’s a bitter reality. These brands pack their products with cheap ingredients and artificial flavors. Their deep pockets drown out smaller voices trying to offer something better. Culinary enthusiasts — true lovers of food — find themselves disheartened and ignored. This dazzling dominance leaves a bitter taste. People seeking quality, natural ice cream feel abandoned in a sea of mediocrity. The creamy delights they crave are overshadowed by marketing glitz and empty promises. If this continues, genuine flavor and natural goodness will be lost, buried beneath the might of corporate shortcuts. If something doesn’t drastically change, we'll end up accepting bland, artificial ice cream as the norm, losing the art of making true, quality desserts.

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Enter Talenti, a name with deep roots in the tradition of gelato-making. They are led by a team that takes ice cream seriously, starting with their founder, Josh Hochschuler. Josh learned the craft in Buenos Aires, where he honed his skills and embraced the methods of making true gelato. Today, Talenti's team carries forward this passion. They travel the globe, hunting down the best ingredients to bring back to you, the consumer. Their gelatos and sorbettos are made using slow-cooking methods—a time-honored process that ensures every bite is rich in flavor. They package their creations in clear jars so you can see for yourself the commitment to real, natural ingredients.

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Talenti's product stands out in the Premium Ice Cream Market due to its dedication to high-quality ingredients, traditional slow-cooked processes, and artful, innovative recipes. This aligns perfectly with consumers who seek premium, indulgent products that justify their higher price points. Moreover, the brand's commitment to using only the finest natural ingredients sourced globally positions it favorably within the Organic and Natural Foods market. Additionally, Talenti's use of fully recyclable and reusable jars made from 100% recycled plastic highlights its alignment with the Sustainable Packaging market, appealing to environmentally-conscious consumers.

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Premium joy in each and every jar.

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